Doing Business in Petoskey Michigan

I am so fortunate to live, work, and play in Petoskey, Michigan! I live in a beautiful destination area with views many often take for granted. My husband Eric Davis and I own Abuzz Creative and together we provide digital marketing for northern Michigan organizations. The Abuzz Creative team works with local business owners by…

Social Media Storytelling

We connect with stories that resonate with us emotionally. Those emotions influence what we buy or who we hire. Storytelling in our social media marketing is when we use words, photos, and videos to create a narrative. We’re not selling or promoting. We’re sharing stories that people listen to and respond to emotionally. Be CreativeThink…

Happiness Strategy: An Abundance Mentality

We all have a mindset that determines our level of happiness. There are two mindsets that are most prevalent: Scarcity Mentality and Abundance Mentality. People with a Scarcity Mentality are highly competitive and resent other people’s success. It’s hard for them to share recognition and credit, even with those who are major contributors.⁣People with an…

Lucky to Live Here

Our tranquil town has been buzzing with summer visitors and it reminds me of how fortunate I am to live in a place that is a dream destination for so many. I love a visitor’s enthusiasm when they see the beauty that we often take for granted. I enjoy meeting our summer visitors, whether they’re…

Being Authentic With Integrity

There’s a lot of buzz around the term “being authentic” but what does that really mean? To me, being authentic is knowing we look, feel, and act different from everyone else and it’s OK. Our authentic self is what makes us remarkable in every way. If you’re always trying to impress others or you try…