Google and the User Experience

Lets talk about Google and the importance of the user experience on your website. Google wants to provide all of us with the best experience when we use their search engine. Google wants to show us quality pages that load quickly. The Human Experience on Your Website When you optimize your website content for Google,…

Your Customer’s Journey to Finding You

Do you know your customer’s journey for finding your business online? They do a Google Search“(Your service) near me”⁣ They click the first choice(Notice I said FIRST choice)⁣ They now view your website(If you were the FIRST choice) See why I go on and on about Search Engine Optimization? SEO is the first step in…

Sharing Marketing Messages

You’re striving to keep your marketing message fresh. I am, too. There are days, however, when the creative juices just aren’t flowing. That’s a perfect day to share things written by other industry leaders that your followers might enjoy. Share links to articles and blog posts, and give credit to the original author by tagging…

My Favorite Time of Year to Take Photos

I love summer in northern Michigan when everything is lush and green, the flowers are blooming, and Lake Michigan is clean and blue. The bay always looks beautiful with lots of boats and sails on the horizon. And then there’s that million dollar sunset on Little Traverse Bay. Summer is Petoskey Michigan’s most photogenic time…

Google My Business for Local Search

People use Google to find local products and services. 46% of all Google searches are looking for local information. Your business needs to show in these local search results! How do you do that? Google My Business Your profile is free, easy to set up, and is an important part of your local SEO strategy.…

Creative Places to Work in Summer

Desks can be boring, especially when it’s summer and the weather outside is amazing. For me, changing things up helps inspire creativity and productivity. Our front porch is a great place to enjoy cool bay breezes while being surrounded by fragrant flowers. The great thing about my office is that I can open my front…