Social Media Management: DIY vs. Hiring an Agency
As a small business owner in northern Michigan, your social media management comes down to three important things: Time, Money, and Results.
SocialBee: Create Social Media Posts in One Afternoon
Today’s marketing thought is about social media posts. I’m wondering why business owners keep making social media harder than it needs to be…?
Why Do Some Websites Feel More Trustworthy?
Ever wonder why some websites make you immediately trust a business while another website makes you hit the back button? Some websites just feel more trustworthy.
Riding Northern Michigan ORV Trails
When we take our Polaris General deep into the woods on designated northern Michigan ORV trails, I am reminded of how fortunate we are to live here.
Tunnel of Trees in Northern Michigan – Fall 2026
Tunnel of Trees is a scenic drive in along M-119 in Northern Michigan known for its breathtaking views of Lake Michigan and the surrounding landscape, especially in fall!
Sell Online: Start Small with Ecommerce
Your retail shop Is open. So, what happens when tourist season closes? If you don’t sell online yet, try starting small with ecommerce and grow from there.
Mobile Friendly Websites and Mobile First Indexing
Mobile friendly is what makes users on phones happy when they visit your website. Mobile first indexing means Google looks at the mobile version of your website first.
Simple Websites Create a Buzz
Simple websites are always on my mind, and I have some weird thoughts about design today. Websites have gotten way too complicated. It’s the simple websites that create a buzz for business.
Building Websites Since Before Google Knew Everything
I have been building websites for more than 25 years now. Every once in a while I’ll say that out loud to someone and think, “Good grief, Charlie Brown…”
Northern Michigan – Tip of the Mitt
Northern Michigan is where I call home. It’s also known as the Tip of the Mitt since we’re at the top of the hand-shaped peninsula.