We connect with stories that resonate with us emotionally. Those emotions influence what we buy or who we hire.
Storytelling in our social media marketing is when we use words, photos, and videos to create a narrative. We’re not selling or promoting. We’re sharing stories that people listen to and respond to emotionally.
Think outside your typical marketing campaign.
Emotional storytelling helps you to connect with people so they feel like part of your community.
Make us laugh, make us happy, share something heartwarming, inspire us.
Your voice and your story needs to be genuine. Keep it real.
Start experimenting with creative storytelling on social media. By showing your personality, you can connect with people on a more personal level.