People connect with people, not with brands. Being transparent, authentic, and sometimes even vulnerable are effective marketing strategies.

Take the time to optimize your LinkedIn profile with a professional photo, detailed description, and your career history.

I’m Marcie Wolf, owner of Abuzz Creative in Northern Michigan. As a small business owner, I am fortunate to do what I love, and I report to me, and no one else. I’m happy with that!

The Human Experience on Your Website – When you optimize your website content for Google, you need to think about your human visitor for SEO.

You need to be FIRST, not last, on Google. Make sure you’re the one customers find first on their journey with Local SEO and Website SEO.

Mix it up with your content marketing. Instead of promoting yourself all the time, share content with your followers who will find it valuable.

Summer is Petoskey Michigan’s most photogenic time of year so why not snap lots of photos? Build up your archive of stock photography for marketing.