Relying on a free Facebook page instead of having your own website might seem like a smart, budget-friendly choice. But is it enough for your business?
I have some helpful tips on why a website is essential – even if you’re active on Facebook.
1. You Don’t Own Your Facebook Page
Facebook owns your page, not you.
Facebook can change algorithms, limit your reach, or even remove your page without warning.
With a website, you’re in control of your content, design, and customer experience.
2. Google Can’t List You Properly Without a Website
Google primarily indexes websites – not social media profiles.
You need a website to rank in local search results.
Without a website, your business will struggle to appear on Google Maps or in search listings. This makes it harder for customers to find you.
A simple, well-optimized website gives you a better chance to rank for local searches.
3. A Website Builds Credibility
A professional website shows that you’re serious about your business.
On your website, you can offer customers essential information like services, hours, contact details. There will be no distractions of social media for users.
4. You Control the Customer Experience
On your website, you decide how customers experience your brand.
You can guide them to book services, buy products, or contact you – without disruptive ads or promotions for your competitors popping up.
5. Websites Work 24/7 – With or Without Social Media
Social platforms come and go, but your website is a stable, long-term investment.
Even if Facebook changes or fades, your website will be the digital home for your business as long as you choose.
6. A Website is More Affordable Than You Think
A simple, well-built website can cost less than you imagine.
Plus, the return on investment – through increased visibility and direct customer inquiries – makes a website worth every penny.
Facebook Page Bottom Line
Facebook is a great marketing tool, but it’s not a website.
Your website is the home base for your business, and social media should support it—not replace it.
if you need help understanding what your business website should include, contact Marcie Wolf. I’d be happy to answer questions without any web lingo mumbo jumbo!
