I've enjoyed all these Zoom meetings because they're real life. Kids demand attention, cats and dogs make an unexpected appearance, background noises startle us, and we forget we're on mute. Zoom meetings are the ultimate "behind the scenes" glimpse at our new way of working. We want to connect with people we like so there\u2019s value in behind the scenes content. Giving people an inside look at your business:\u2063 Humanizes your company\u2063Shows where you work and live\u2063Builds relationships and trust\u2063Shows how your team laughs\u2063 That last one is my favorite because I love to laugh. Laughing creates an emotional connection that opens the door to a lasting relationship. Stay real in your marketing. It will help you build better relationships between your business and your customers!