LinkedIn might be one of your most underrated marketing channels. Most people create their free profile, add their career history, then they never return.
Truth is, there are lots of great connections to be made!
LinkedIn is mainly used for professional networking, plus you can post your resume and search for jobs. It’s a great place to find freelance gigs like web design projects. I found one of my favorite clients on LinkedIn.
LinkedIn users see the platform as a professional social networking site where they can network and develop business connections. When looking for B2B industry content, 63% of marketers viewed LinkedIn as their top choice.
Take the time to optimize your LinkedIn profile with a professional photo, detailed description, and your career history. Spend time engaging with others and posting industry news.
Don’t forget about LinkedIn. It’s a great free marketing channel to promote you and your business.