Tuesday Museday: Being more thoughtful in your marketing. Yeah, 2020 was a tough year for everyone. For me, there was loss and grief that rocked my world. My dog died in June and my mother died just before Christmas. Social distancing due to the pandemic caused anxiety that became very overwhelming. Instead of hiding everything I was feeling, I chose to share my own struggles. I tried to be more thoughtful and more human when it came to my own marketing. People connect with people, not with brands. Being transparent, authentic, and sometimes even vulnerable are effective marketing strategies. Share stories and posts about what matters most to you, and to your company. People will see you as someone they can relate to, rather than a brand that is trying to sell them something.