Local SEO – How to Create a Local Buzz
Local SEO is how your small business can improve your local search ranking. It’s all about being found close to home not just by tourists but by people in your community.

In my 25 years of web design, I’ve watched search trends change dramatically. The need for genuinely useful website content never changed and it’s even more important now for Google AI. For local SEO, your Google Business Profile is an important marketing tool. Your website isn’t the only place customers are looking for you. I’ll share how to improve your SEO and optimize your Google Business Profile for getting found by local customers.
Local SEO is how your small business can improve your local search ranking. It’s all about being found close to home not just by tourists but by people in your community.
AI Search Optimization helps your business show up in answers that tools like Google’s AI Overviews, ChatGPT, and Copilot give to people when they ask questions.
MYTH: SEO is done once your website is live. REALITY: SEO is an ongoing process.
Mobile internet traffic is a now the largest share of total web traffic. It’s convenient to grab your phone and look something up, which results in more immediate user sessions.
What is the one most important thing you should make time for in regard to website SEO so that you maintain or improve your Google rank?
I’m still seeing lots of local business owners in Northern Michigan who have yet to claim and verify their free Google Business Profile listing. It’s your best tool for local SEO!
Your Google Business Profile is how more people interact with your business than through your website. Update your Google Business Profile for quality engagement and conversions!
There is no magic way to rank your website on the first page of Google. However, there are really easy things you can do to optimize your website for better results on Google.
Lets talk about Google and the importance of the user experience on your website. Google and the user experience is a key factor in your website rank.
Your customer’s journey is the path people take to become customers. Do you know your customer’s journey for finding your business online?
People use Google to find local products and services. 46% of all Google searches are looking for local information. Your business needs to show in these local search results!
Google can’t rank what it can’t understand.
Your website might be pretty. But is it findable?
Potential customers aren’t searching for WE.
Don’t make Google guess what you do. Be clear.
Update your Google Business Profile often.